A Personalized Approach to a Growing Nursing Shortage

Client

The healthcare industry currently faces many challenges, with one major issue surrounding healthcare staffing. Recent trends indicate a noticeable increase in healthcare jobs, and this growth is expected to continue.

Rising Job Openings and Staffing Needs

The healthcare sector added 68,000 jobs in May alone—accounting for 25% of total job growth that month. Additionally, the level of job openings for the healthcare and social assistance sector has increased by 48% from 1.2 million in 2019 to 1.8 million in 2023, according to the Bureau of Labor Statistics.

This momentum reflects not just a recovery from pandemic-induced shortages, but also a growing need driven by our aging population and evolving care models. However, while these numbers might suggest a thriving industry, the underlying nursing shortages present significant challenges across the U.S. Not to mention, the high turnover rates and burnout among healthcare professionals continue to intensify.

“These issues are very much in line with what we are hearing and seeing from our clients,” said Scott Armstrong, Vice President of Client Growth. “As far as open jobs, we are seeing the majority of the heavy utilization specialties showing increases of 15-20% in the last two months.”

The Impact of Burnout on the Nursing Shortage

Burnout significantly exacerbates the staffing crisis and nursing shortage. A recent survey by Medical Solutions found that 39% of respondents reported high stress and burnout, and 42% said job-related mental health issues would contribute to their decision to leave nursing.

“Healthcare is both physically and mentally demanding, and without proper attention and care, the risk of losing talented clinicians increases dramatically,” Armstrong said. “Focusing on workforce culture, support, and safety are key areas.”

Providing workforce flexibility also helps decrease burnout. Armstrong adds that feeling valued and appreciated, as well as having flexible scheduling options, goes a long way in any profession, and healthcare is no different.

Investing in Early Career Clinicians

Early career clinicians are also becoming a critical focus for healthcare providers. Traditionally, the emphasis has been on experienced professionals and the challenges of an aging workforce. However, a newer dynamic is emerging — clinicians are exiting the profession earlier and moving on to other careers at a much higher rate than ever before.

This trend is driven by burnout, job dissatisfaction, and the lure of better work-life balance and financial rewards in other careers. To combat this, healthcare organizations are investing in new clinicians by providing mentorship programs and expanded professional development opportunities, while also creating appealing work environments with flexible scheduling, competitive compensation, and robust support systems.

Evolving Healthcare Employment Trends

As we move forward and continue to tackle these issues together, there are several key considerations to keep in mind. The healthcare employment landscape is evolving rapidly due to increasing demand and innovative solutions, and it will continue to change.

“We will continue to see healthcare institutions lean in with AI, tele-nursing, and virtual care,” said Armstrong. “The supply can’t keep up with the demand, so leveraging creative and innovative ways to provide high-quality care will determine future success.”

AI and tele-nursing are revolutionizing the industry by optimizing scheduling, managing patient data, and enabling remote care, which helps reduce workloads and reach underserved areas. Additionally, healthcare institutions are diversifying their recruitment strategies, utilizing permanent, local, PRN, contingent, and international staffing to maintain a flexible workforce.

“In the coming years, it will be critical for leaders to have their hands on any and all resources to combat the healthcare staffing challenges,” Armstrong said.

By staying proactive and embracing these evolving strategies, healthcare organizations can better address current staffing issues and prepare for future demands, ensuring continued success and high-quality care for all.

Partnering for Success in Healthcare Staffing

Medical Solutions is dedicated to helping healthcare facilities navigate these challenges, ensuring both patients and providers thrive.

Together, we can meet the demands of a growing healthcare sector while ensuring that both patients and providers receive the support they need.

With Medical Solutions as your partner, you can be confident that your staffing needs will be met with the utmost care and expertise. Visit our homepage to learn more about how Medical Solutions can help support your facility. 

Kristin Dahl is a dedicated public relations strategist based in Nebraska. Blending her experience in broadcast news and healthcare marketing to champion the narratives of healthcare staffing, Kristin has a profound passion for storytelling. She excels in crafting compelling messages that resonate on a personal level.